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AirAsia Ride launched in Malaysia to fight Grab – new, more convenient and cost-effective online calling service


Finally, AirAsia has finally launched its online calling service, which it calls AirAsia Ride, in Malaysia. The company’s new offering will compete with Grab and other email services in the country, and is accessible through the company’s Super App which also provides food delivery, shopping, and shopping services. reservation of hotels and flights.

For now, AirAsia Ride is only available in Kuala Lumpur and Selangor, but the service will roll out to other states such as Penang, Kelantan, Melaka, Johor, Sabah and Sarawak by the end of 2021. According to Amanda Woo, CEO of AirAsia Super App, there are plans to offer AirAsia Ride in other ASEAN countries like Thailand and Indonesia in the future as well.

Although AirAsia Ride works the same as other online calling services, the company says there are some notable differences to provide customers with greater convenience. For example, you will be able to choose your preferred driver from a list rather than having the platform assign you one, with relevant details such as the driver’s distance from you and their personal profile displayed.

How to book an AirAsia Ride trip; Click to enlarge

There’s even an Allstar Ride available, where the drivers are AirAsia pilots and cabin crew, depending on availability. This freedom of choice is in addition to the familiar ability to select your preferred vehicle type (compact, premium, six-seater, premium minivan, taxi or just take whatever is available).

In terms of pricing, AirAsia Ride fares are set on average at RM 1 per km, excluding tolls. You will be able to book rides on demand or pre-book rides in advance, although the latter requires a minimum amount of RM20, Soyacincau reported.

As with Grab, you’ll also be able to add a tip when booking to provide drivers with an additional incentive to accept the job. Payments can be made in cash or using credit and debit cards, and the company plans to allow passengers to pay for their rides using their Big Points in the future.

Although passengers enjoy many benefits, AirAsia Ride is also implementing a “driver ahead” concept which it believes will enable its driver-partners to improve their overall income and enjoy a better quality of life. . On the former, AirAsia ride imposes a 15% platform fee on its drivers, which is lower than the market average of 20%, allowing drivers to take home 85% of their fares.

Meanwhile, AirAsia Ride uses data analytics to optimize its drivers’ time to improve efficiency and improve their revenue. As an example, drivers may be assigned a round-trip airport trip with the shortest wait interval based on the estimated time of arrival of a passenger’s flight.

The company adds that it will not penalize its driver for refusing assigned trips, which is different from the norm. Instead, it uses an incentive model that gives drivers more rewards and benefits for doing more work.

Currently, there are around 1,500 registered driver-partners, but the company expects 5,000 more to join the group over the next six months with its nationwide expansion. All drivers have the required Professional Physical License (PSV), fully vaccinated and regularly tested, the company adds.

“It is also possible for AirAsia Ride to integrate with Teleport, our logistics arm to complement logistics and delivery services, tapping into the same pool of drivers for maximum efficiency and savings, in addition to synergy with our e-commerce verticals, complementing our existing last mile delivery capabilities with increased capacity and reach, ”said Amanda Woo, CEO of AirAsia Super App.

Another exciting product innovation in the pipeline is the partnership with electric vehicles, to spearhead mobility sustainability for ASEAN, ”added Amanda. The company had previously announced its intention to launch a flying taxi service, with a pilot project already active in Cyberjaya. Just days ago, AirAsia also announced the acquisition of DeliverEat to strengthen its presence in the food delivery industry.

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