Sleafordian Coaches, of East Road, has named its new coach ‘Sir Donald’ after Don Broughton, one of the three men who started the business (as Sleaford Taxi Company) in 1964.
Revealing the new coach’s name to its Facebook followers, the family business described Don – who died in 2020, aged 81 – as “an inspiring figure”.
Managing Director Mark Broughton, Don’s son, said: “It is a very proud moment that the new coach not only has the DB22 SLE registration, but is also named ‘Sir Donald’ – a fitting tribute to my father, our co-founder.
“We’ve all had a torrid time over the past two years, but hopefully the good times are ahead of us.”
The new coach is the company’s fourth in five years (the last two were also named after family members – Finley and Emilia, Don’s great-grandchildren), and the third is fully accessible, can carry up to four wheelchairs. .
Thanks to David Allen at Allen Signs Ltd for the work on the vinyls.
Hannah Mountcastle, another company director, said: “As Don’s granddaughter, it is an honor to work for the company he started almost 60 years ago.
“I feel very lucky to have had the opportunity to take the business forward and was extremely proud when my grandfather Don gave my brother, my husband and myself the leadership on his last Christmas. with us.
“We will all continue to do everything we can to further improve the business and get better and better together.”