Corporate ground transportation redesigned by Gett


Skift take

Enterprise Ground Transportation Management (GTM) Platform Gett is revolutionizing the industry with its streamlined, intuitive and integrated B2B platform.


Corporate ground transportation has generally been a cumbersome and awkward field. It is an area of ​​the travel industry that is much less understood than others, and until recently it was occupied by a number of disparate and outdated vendors who had little or no continuity beyond it. of city and country borders. And while the major ridesharing apps have changed the industry, they haven’t solved these challenges.

With outdated reservation systems, limited vehicle options, and expensive services from legacy vendors – plus an increase in unmanaged reservations due to self-service apps – this space was nothing short of a fragmented ecosystem, doing little to help the due diligence requirements companies owe their employees or improve the overall booking experience.

Then London-based ground transport aggregator Gett stepped in and has since grown into a leading ground transport expense management platform and B2B marketplace in the ground business travel industry in the world. whole world.

Connecting customers to a global network of corporate fleet, taxi, taxi and limousine service providers through a fully digital app experience, Gett manages the entire booking and spending process for more. a thousand fleets and serves more than a quarter of the Fortune 500.

Gett empowers corporate customers to choose the rides they need, with an advanced and efficient booking platform and user experience. Its services help meet the needs of today’s busy and frequent business travelers and business travel managers who oversee their trips. The result is the opportunity to realize significant savings for businesses through the range of vendor options and the ability to better control unmanaged trips.


“Essentially, we’re like a GDS: a distributor of terrestrial content,” said Paul Grant, Global Head of Corporate Sales at Gett. “No one has ever really taken on this challenge, certainly not from a technological point of view.” In addition to meeting this challenge, Gett aims to deliver an experience – something that hasn’t always been done in the corporate ground transportation space.

Grant continued, “We only work with vendors in a technology-connected way. We integrate with fleets around the world, which means the user experience is more streamlined wherever you go. The cars might be different, but we strive to make it look, feel and experience the same. “


Gett’s data-driven GTM aggregation and optimization platform helps businesses and commercial buyers get on top of their spend by providing them with useful data and analytics.

“We can provide data and analysis on local markets. For example, our data can show if the landscape is changing or if one supplier has an advantage over another, ”Grant said. “We are almost consultative, because we are neutral. We are here to present what the market looks like and what the options are. We offer choices.

Additionally, the fact that journeys are traceable on Gett means that companies are able to better discharge any duty of care they may owe their travelers. “It’s probably more powerful than anything,” Grant said. “The fact that a business travel manager can know that their employee was picked up from the airport at the right time and then dropped off at their hotel as scheduled is invaluable. “


With his roots in the UK taxi industry, Gett originally started out as a limousine service (he is still in Israel and Russia, and continues to have a line of black taxis in London). So while its GTM platform itself is relatively new to the market, it is based on decades of field and corporate work expertise.

“We understand how business travel managers work and think, so we’ve created a tool that allows them to filter and get the most value from the information we provide,” Grant added.

For example, Gett is able to discern the different allowances of employees and to suggest routes according to their company status. “We have a very big travel policy engine built into our product that can regulate certain authorized car levels: on level, on cost, on eco – the eco is really very important to us,” added Grant.


A recent report released by the UK Department for Transport in August 2021 indicated that business travel to the UK after the pandemic may well be less frequent overall, but a higher percentage of business travel is expected to use private cars and taxis as the main mode. transport in relation to the pre-pandemic period. While we believe this shift in UK business travel is typically due to sweeping changes in how businesses operate in the wake of the pandemic, climate change may also be a growing concern.

“We are noticing that many companies – especially large companies – are changing their practices in the wake of the recent IPCC report on climate change,” Grant said. “Net zero pledging is growing in popularity and we’ve found that buyers really care. We can help them achieve some of their environmental goals, and we know it’s very important to do that green part well. “

Impressively, Grant explained that Gett can go this far to keep travelers away from trips that might not be necessary. “If the trip is short – about half a mile, for example – a business may choose to send a notification that will appear encouraging the traveler to walk for health and environmental reasons.

Ultimately, Gett’s model approaches the industry in a unique way. This once cumbersome and fragmented sector finally has a strong player to bring it together and transport it to new territories.

This content was collaboratively created by Gett and Skift’s branded content studio, SkiftX.


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