- Kairetu Jenny is the epitome of picking up her broken pieces, something she embodies in word and deed
- Two years ago, she was a depressed young woman who had just lost her marriage, her savings and her source of income.
- However, she changed her life from driving an Uber and recently launched her own executive transfer company called Habibi Taxis.
Jennifer Karanja, known in transport circles as Kairetu Jenny, got into the taxi Company two years ago after losing his marriage of eight years and having only his clothes.
As if that weren’t enough, she was laid off from her job as a call center agent as companies restructured to stay afloat during the COVID-19 pandemic.
Coping with the heartaches of marriage and job loss, the mother-of-two struggled to make ends meet and had to be hosted by friends for some time.
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Amazon web worker lost savings
Desperate to make money by hook or scam, she found herself lured into an online scam called Amazon web worker where one would invest his money and which would double after a certain period.
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“I knew it would be a pyramid scheme and it would eventually collapse, but I planned to invest and exit first. A day before my withdrawal, it collapsed! I lost everything” , she told Hillary Lisimba.
After taking her third curve in just under six months, Kairetu began to sink into depression and needed to find a distraction.
Get started in digital marketing
That’s when she decided to join Tinder in hopes of destroying herself and hopefully meeting new people.
She met a guy she went on a date with, an encounter that left her intrigued by the stranger’s mastery of digital marketing.
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“Turns out his company was looking to hire a digital marketer. I showed up for the interview. I didn’t have any skills, but I did my research and qualified. That’s how that I got my next job,” she continued.
It was an opening that opened her up to new beginnings as she was able to leave her friend’s house and branch out on her own.
Started doing taxi business
Kairetu reveals that as much as she was in a happy place and gaining momentum, she was passionate about getting into freelance work.
“I closed my eyes and sold some land I owned and then used the money to buy a small car which I used to get into the taxi business,” she said. note.
According to her, the Taxi business came easy for her because driving is therapeutic for her and she found herself enjoying it rather than considering it a job.
Even with the business running, Kairetu continued to do this alongside digital marketing to maximize their revenue streams.
lost digital marketing tender
She was able to balance for a few months, however, the digital marketing gig quickly fell apart after the company grew and outsourced a bigger marketing business.
“That’s how I lost the tender, but it allowed me to fully focus on the online taxi business,” Kairetu pointed out.
Although she loved her job and had built a strong following, she says Uber’s commissions and Lock were reviewed, which affected his income.
According to her, the business was becoming less profitable and she felt the need to do something different before it was too late.
Creation of his own transport company
As a woman with a passion for the transport professions, the idea of starting her own business crossed her mind.
“I didn’t know if I would make it on my own, but my dreams were bigger than my fears. That’s how I registered Habibi Taxis Limited,” says Kairetu proudly.
Habibi, she says, is an Arabic term meaning “beloved” and can be used to refer to both men and women.
She reveals that the main focus is doing airport and hotel transfers as well as executive services for businesses and individuals.
Go out to change the game
As it grows, it hopes to take on more drivers and vehicles based on the new clientele it is about to acquire.
“I want a transport company that also takes care of its drivers and customers, where both parties feel safe with a conducive work environment,” she said.
Kairetu hopes to use the skills, experience and knowledge she has accumulated over her Uber days to ensure she has a customer base that is treated with the utmost respect, care and provides professional services.
Disgruntled Uber and Bolt drivers
She is leaving the online taxi business at a time when the industry is in chaos as drivers accuse companies of charging exorbitant commissions.
This is the reason why the the drivers cut down their tools and took to the streets to defend better working conditions.
Most of them claimed that they worked hard for days on the road, but all income was for fuel and commissions.
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