MADISON HEIGHTS — Preliminary details have been revealed for the Madison Heights Green Beer Pub Crawl, part of a larger effort to promote the city’s downtown neighborhood.
The event is hosted by the Madison Heights Downtown Development Authority Promotions Committee and is scheduled for St. Patrick’s Day, March 17. The family exploration will cover a variety of bars, restaurants and shops.
Participating venues include Mia’s Tasty Grill, located at 26085 John R Road; Amoris Market, 26122 John R Road; Celina’s Sports Bar & Grill, 623 W. 11 Mile Road; Miss Nene Child Care Center, 333 W. 11 Mile Road; and Cadillac Straits Brewing Company, 27651 John R Road.
Currently, attendees will be responsible for their own transportation, although the DDA is in discussions with its taxi company, ACE Transportation on 11 Mile, about possible deals for rides to each company. The pub crawl begins at 8am that day and continues until the venues close.
The idea for the pub crawl was born on January 24 when the promotions committee met to brainstorm ideas for a community event. The concept became a family concept when Mia’s Tasty Grill announced it would be making kid-friendly green pancakes that day, and Miss Nene’s Child Care said it would be offering deals for children. Of course, adults can look forward to beer and green-dyed mimosas in the holiday spirit.
The website https://down townmadisonheights.com will be updated with more details in the coming weeks. The DDA is also working on several other initiatives, including an information pack for current and future businesses, an online directory for DDA businesses, collaborations with local schools on pop-up and theater group performances , raising awareness of art installations, etc.
Regarding the pandemic, officials said venues will continue to follow recommended COVID-19 protocol — no matter what the day comes.
“We have found that our residents … always support our local businesses, so this is just an opportunity for the (DDA) Board of Directors to market and promote events in downtown Madison Heights for a more informed experience. and more enjoyable,” DDA said. Promotions Chair Jennifer Zmarzlik in an email. “We will use our new tools and our energy to promote our downtown businesses.
Madison Heights Mayor Roslyn Grafstein said the pub crawl is one more example of events happening in the city this year. Other upcoming events include the 5K Run/Walk later in the spring, the upcoming Trail Tunes and Pre-Fourth of July Festival in the park this summer, and the Crank Cup Bike Race and Pumpkin Walk at the ‘fall.
“As more businesses and individuals have come forward to volunteer their time and provide funding for festivals, I’m thrilled that we’re once again able to see more fun family events in our parks,” Grafstein said in an email.
Madison Heights Councilman Mark Bliss said the pub crawl was a welcome addition.
“Bringing the community together has never been more important. This event will do just that, adding some fun, as well as much-needed traffic to our DDA restaurants,” Bliss said in an email. “The city has found and will continue to find creative ways to bring the community together that keep people safe from the pandemic, while improving their mental health by getting them out of the house and around their neighbors. Whether you’re excited for live music, family game night or green beer, our city’s businesses, staff and board volunteers will have something for you.
Madison Heights Pro Tem Mayor Robert Corbett agreed.
“I think any idea to increase foot traffic in our DDA’s dining and entertainment venues can only be positive,” Corbett said in an email. “And the creative thinking that was suggested represents exactly the kind of positive advocacy that characterizes much of the DDA’s work.”