Smartphone users in emerging markets will benefit from new HERE and Transsion partnership


Businesses and smartphone users in emerging markets stand to benefit from a new partnership between digital provider Transsion and technology platform HERE, as they set to improve location accuracy capabilities in Kenya, Nigeria , Ghana, Bangladesh, India, Pakistan, Indonesia and Thailand.

With the global number of mobile internet users expected to reach five billion by 2025 (a 25% increase from 2020), emerging markets are constantly looking for ways to meet demands for network capacity.

By deploying HERE Network Positioning, Transsion will now be able to identify the precise positioning of its devices both indoors and outdoors.

This will solve problems when Global Positioning System (GPS) satellite signals are not available, for example, when the device is located indoors or objects are blocking GPS signals. As a result, Transsion will enable its smartphone users to locate devices, people and objects faster, with greater accuracy.

Transsion Deputy President Robin Wang says the company prides itself on providing effective solutions to consumers in developing markets.

“As a technology company focused on global emerging markets, we have a long-standing commitment to supporting local communities.

“We decided to deploy with HERE as they presented a remarkable and compelling solution for markets that lack advanced infrastructure like Africa and India.”

They say that for these urban mobility services to stand out from the competition, a good user experience is essential.

One of the key features of the new partnership is that it will support carpooling or carpooling capabilities. The demand is evident in markets like Africa, where carpooling has become increasingly popular over the years. User growth in this area is expected to increase by 16%, from 50.3 million in 2021 to 58.4 million by 2025, and traditional taxi companies are also moving towards ride-sharing models.

Transsion end users will also benefit from more accurate positioning, which might otherwise be affected due to the presence of buildings, trees, tunnels, bridges, and atmospheric conditions that can place direct conductors in the wrong location.

HERE Technologies Director and Chief Business Officer for Greater China Sammie Xi also believes the partnership will be mutually beneficial with similar goals and aspirations in mind.

“Transsion is taking a big step forward in improving data quality in emerging economies. It is truly meaningful and inspiring. We have seen how deeply the pandemic has affected our lives, our economies and the global digital landscape.

“We are extremely proud to support Transsion in creating a more inclusive connected world for consumers.”


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