Taxi service intensifies – Central Queensland Today

Debbie McKinnon, taxi driver and owner of Yeppoon, is happy to have switched to Black and White Cabs for improved service

By Trish Bowman

Taxi services have seen a big improvement in Rockhampton and Yeppoon after black and white taxis entered the local market in November 2021.

It’s a transition that happened after extensive market analysis showed the central Queensland market had been underserved with people clamoring for a fix.

With 67 taxi licenses in Rockhampton and 10 in Yeppoon, over 85% of operators have rebranded their cars to Black and White Cabs in just three months.

Black and White Cabs now holds 90% of the Rockhampton market and 50% of the Capricorn Coast market.

Debbie McKinnon, a Yeppoon cab driver and owner of four sedans and a maxi cab, switched to Black and White Cabs after driving with another company for more than 20 years.

Ms McKinnon said she was very pleased with the transition, with customer feedback indicating it was a breath of fresh air.

“Customers benefit from a faster response time from the time they call the call center to when their taxi arrives,” Ms. McKinnon said.

“It has also been a wonderful transition for our driver team and dispatch staff. Black and white taxis are easy to approach and offer general courtesy to customers and staff.

“The Black and White Cabs team is like a family. We all want everyone to succeed while providing great service to the community.

“We have a tight-knit team and an open line of communication if we ever have any concerns.

“I recently told the team that our regional manager would be meeting with us so we could voice our concerns and the team said Debbie, we have no complaints.”

Black & White Cabs General Manager Greg Webb said he was pleased to be able to respond quickly to community inquiries and deliver positive results.

“The communities of Rockhampton and Yeppoon are very close and they were calling for a taxi service that benefits the whole community, bringing a new standard of excellence to the area,” Mr Webb said.

“We’ve received countless comments from drivers delighted with our entry into the market, including our ability to quickly pick up the phone for reservations.

“Many of our customers in Rockhampton and Yeppoon are retirees who are not equipped to use web or mobile bookings, so we are ensuring that these community members are not left behind.”

Mr Ware said when developing a business plan to enter the central Queensland market, he spent three months talking to locals and hiring more people to ensure the service was delivered. shipping was top notch.

“One of the main areas for improvement was making sure customer calls were answered quickly,” he said.

“We also launched a huge recruitment campaign to hire and train more drivers so that none of our vehicles sit idle when they could be serving the community.

“Improving our capacity has improved wait times for our customers, which in turn provides a better level of service for our customers and our team.”

Black and White Cabs operations in Queensland currently include Brisbane, Redcliffe, Ipswich, Gold Coast, Maryborough, Toowoomba, Rockhampton and Yeppoon.


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