The “Smart ho, toh Rapido” campaign becomes a success


Bangalore, Karnataka, India – Business Wire India

Rapido’s six-week “Smart ho, toh Rapido” campaign was a huge success following its launch in November. With the campaign, the bike taxi aggregator has seen 100% exponential growth in registrations on its app and achieved unprecedented reach, with daily active users of the app increasing by over 40%.

The platform had aired two TV commercials – one for the Hindi-speaking market (HSM) and the other for the non-Hindi market (Non-HSM) – in two phases as part of the campaign. Commercials directed by Sizil Srivastava (HSM) and Trivikram Srinivas (Non-HSM) starred megastars Ranveer Singh and Allu Arjun. The TVCs have been broadcast in OOH, radio, TV and various other digital platforms across India. The campaign targeted markets in 14 cities across the country.

In the first commercial, Ranveer Singh and Allu Arjun were seen in the roles of Babban and Guru. They guide daily commuters to avoid the hassle of traveling by bus and switch to a smarter option like Rapido. Babban and Guru return as barbers in the second commercial to give their clients tips on avoiding the hassle of car travel, avoiding traffic, and being on time with Rapido. Both films focus on the USP of the platform, so the bicycle taxis offered by Rapido can quickly cut traffic to provide fast, convenient and user-friendly journeys.

Explaining the success of the “Smart ho, toh Rapido” campaign, Amit Verma, Marketing Manager, Rapido, said: “In Rapido, we became aware of the problems posed by heavy traffic and narrow roads in the country. We have launched bicycle taxis to reduce this traffic congestion and provide the fastest, most convenient and user-friendly solution. We are happy that our ‘Smart ho, toh Rapido’ campaign has increased our numbers. Megastars like Ranveer Singh and Allu Arjun helped us establish the idea of ​​Rapido as an alternative and regular means of urban transport for the masses. “

Rapido’s unwavering commitment to delivering a seamless e-commerce experience in the hyper-local delivery industry has helped the company recover its overall revenue by 100% from pre-COVID levels. After acquiring $ 52 million in funding in August 2021, the company is poised to ramp up its business operations, including expanding its car fleet to five lakhs by the end of 2021.

About Rapido

Rapido is India’s largest bicycle taxi service, widely distributed throughout India from Tier I to Tier III cities. The app allows you to book bike taxis with minimum waiting time, maximum security and is very easy on your pockets.

How it works?

Download the app on iOS / android, log in from your account and start booking. Once the reservation is made, the amount and captain’s details appear on the homepage and our captains are at the pick-up point in no time. To ensure your safety, our captains wear an additional helmet which is returned once the captain arrives and at no additional cost. Your safety is of the utmost importance to us. With Rapido around, let’s keep the traffic excuses at home and explore our cities.
With Rapido around, let’s keep the traffic excuses at home and explore our cities.

For more information, visit Rapido on
Twitter: @rapidobikeapp
Facebook: rapido4bike
Instagram: rapidoapp

Disclaimer: This content is distributed by Business Wire India. No HT journalist is involved in the creation of this content.

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